Digital Marketing / E-commerce
Digital marketing, or digital media marketing, is a form of advertising that allows for the promotion of brands and products through digital channels like social media, search engines, websites, and more. … The internet also impacts how consumers actually purchase their products and services.
Are you a Business Man or Mam? Definitely you need this……..
Even if you are not, Why not you?…..You may need this in future.
Everything you need to know about doing business on the Internet.
Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media.
Digital Media is a blend of technology and content, and people are saying that “digital media products requires teams of professionals with diverse skills, including technical skills, artistic skills, analytical and production coordination skills“.
But, The main skill that you need is to be “hunger for knowledge”.
The Digital Media is categorized into Earned Media, Owned Media, Paid Media
Whom we can follow
Significant Digital Marketers in INDIA
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
E–commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers.
Benefits of Online Marketing
The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.
Other benefits of online marketing include:
- The ability to interact with your prospects and learn exactly what they are looking for
- The ability to reach a global marketplace
- You can save money and reach more customers for less money than traditional marketing methods
- Get to know your audience and allow them to know you personally which can help to create brand loyalty
- You can track responses to your marketing efforts immediately
Do you think Why I need to?
You need to………………. Because
Your Customers are staying in online medium of communication.
They expect to find you there with a website and a social media presence. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business.
If the potential customer can’t find you online, they cannot reach you.
Your Competitors Are Online
When you look at what your competitors are doing, you will get some idea of what is working and what isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content are they using? Are they blogging, or are they using a lot of graphics and videos?
Be Accessible to Your Customers
It’s clear that in today’s digital world, Whatever product or service they are looking for, they will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you can’t compete.
If you have an online presence but your competitors are easier to find and are found first, you still might not be found at all. Besides creating a website, learning search engine optimization is a strategy that can help you move ahead of your competitors just by being the first name that a prospect(customer) finds in a Google search with keywords that can lead them to your business.
Simple questions that your prospects may want quick answers to be easily discoverable in online, such as where you are located, what your hours are and what you specialize in. By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more.
Let customers come to you
Think of digital marketing as a way to make yourself accessible to the people you are trying to reach in order to offer your products and services. The scope of your business can reach well beyond your walls. You are able to attract a much larger audience than you possibly could by just catering to local prospects.
By creating a web presence, your business is open for business even when it’s closed. You can create an atmosphere in which your customers can come to you anytime day or night.
At their convenience, customers and prospects can send you emails with questions, make purchases and browse your inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.
Get to know your target audience
Digital marketing allows you to engage with your prospects. You can gradually get to know them and what they are hoping to find. On social media or on a blog you can start a conversation. Run a survey or try to get to know them. Pay attention to their comments or their responses to surveys.
By interacting with people digitally, you can start to get to know what they are looking for and what they want?. Instead of trying to guess, digital marketing allows you tools and methods for finding out who your customers really are.
In this way, you start to build a relationship with your customers. You become much more than a business. You become a trusted partner. People are much more likely to buy from businesses that they have already bought from.
Few forms of advertising are as cost-effective as digital marketing. Small businesses frequently try to get as much as possible done on a small budget. Many forms of digital marketing allow you to communicate your brand and reach a wide target audience even when your budget is very tight.
Compared to advertising on TV, radio or through direct mail, digital marketing costs considerably less and reaches a much wider audience at the same time. Using digital marketing to promote your small business will help you to have a much better chance of business success.
Now, Have you decided to get your success in Business!!!