Lead Generation

How to Generate Leads effectively?

“Grow your Leads they will grow your business.”

With that good thought i am writing this article

What is a Lead?

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. It can be an individual or organization with a potential need for your service or product. Lead is just a business term to indicate a customer, but you are a valuable human being who is giving your valuable presence in the world.


A prospect is an individual or organization that is a possible customer to buy your product and has gone through a qualification process. A prospect who is interested will engage with you consistently, while a suspect will only engage with you as long as it’s safe. While suspects are the wider universe of potential customers, prospects are auxiliary along the pipeline. They have manifested some strong indicators that they are interested in buying the product and they’re willing to share personal information such as their calling cards.


Prospects go to the final level, becoming a capable lead, on their own deal by answering to your “call to action,” such as a free package. Leads are prospects that satisfy your criteria. They need your product or service. They have the budget to buy it and the right to expend the budget and get the purchase. A prospect turns into a lead when you have recognized a potential need. The more urgent the need, the more hot the lead.

What is a Lead Nurturing ?

The process of building relationships with the prospects(customers) with the goal of earning their business when they are ready. This process will increase the trust for your business and the trust on “YOU”.

Lead nurturing is the process of continuously contacting the potential buyer to update information and to improve the knowledge of the customer throughout the buying process. All lead information tends to change or become obsolete as time passes.

To keep the information up to date, the Lead Manager needs to continuously contact the leads to update the information.

After generating the Leads, it is very important to gain their confidence, by providing continuous service, that has been done through service centre in earlier days. Now a days that also has taken different form and ways with digital media and informations.

Lead nurturing Process is the set of actions that the marketing team makes in order to nurture the leads. They can be both manual or automatic.

 How to generate Leads?

  1. Identify Your Target Audience. The first step of lead generation is identifying your target audience.
  2. Pick Your Promotional Methods Wisely to promote your services.
  3. Create a Sales Funnel for your products.
  4. Use an Email Newsletter to Build Relationships Professionally.
  5. Leverage Social Media to Connect and Engage with your “Audience”.

Tools For Lead Generation?

A lead generation tool is a piece of software that makes it easy to capture qualified leads without doing a whole bunch of coding yourself. A lead generation tool is going to help you achieve goals faster, in greater volume or more cost-effectively. Modern businesses need to generate leads from more channels, which can be done by using the software tools. Some of the Software tools are

  1. Prospect.io
  2. Reply.io
  3. Mailchimp
  4. Optinmonster
  5. Convertkit
  6. Activecampaign
  7. Leadfeeder
  8. Unbounce
  9. Instapage
  10. Hubspot

 Types of Lead generation.

Content Development: It helps to educate your visitors and customers about your products and services. Now a days people are not attracted by flashy banners, even through most of the Ads, people are explaining the content only. People can get an idea about your products or services, then they will take decision, that will help you get the right customers.

Search Engine Optimization: it helps to reach the right kind of customers, which can take your customers from cold to warm and warm to hot.

B2B lead generation is short for business-to-business lead generation.

B2C lead generation is short for business to consumer, which needs to strengthen the social media presence.


➢ Inbound marketing

➢ Outbound marketing

➢ Social media marketing

➢ E Mail Marketing

➢ Direct Marketing

Ads campaigns

   Ads are playing vital role in Lead generation. In the software tools, you can have a separate option for “Leads”, according to that option other sub divisions will be given.

Face book ads and Google Ads are important in on line advertising and social media marketing. Using Google Ads and Face Book Ads you can create organic leads and paid leads.

Ads will give you liveliness for your products, many people may not know about the services you are providing, always some new comers may be there on the track, they will get know about your service through your Ads.

E Mail Marketing

        E Mail marketing is very important, as it helps you to communicate with your customers directly and in a personalized way. This customized communication is giving the unsubscribe option to customers also. Some websites are providing database for Email list. For Example: emaildatapro. These kind of database are created to save your time. It is segregated as Business E-Mail, Consumer E-Mail, targeted E-Mail list based on the geographical locations.

The Email list which is created on your own according to your business will be more effective. You can nurture your leads with your own E Mail list.


★ Brand Awareness

★ Interaction with good communication

★ Advocating the Brand

★ Converting the visitors into buyer

★ Convert the buyers into constant or repeated buyer Strategies

7 lead generation strategies for your Startup

  • Create a LOT of opt-in opportunities and make them irresistible.
  • Always be testing, but test the right way.
  • Make landing pages clear and easy to take action on.
  • Write better ads!
  • Give better offers.
  • Go nuts with remarketing.
  • Use Gmail ads to target competitors’ customer
Personal Branding

It is the way to create your authentication in the Online Industry. Personal Branding is not only the identification but also providing a secure feeling for the audience. You are creating the awareness about you among your audience. Even in the business terms, branding will help you to identify your product in the market. Of course personal branding is an art to earn the trust of the People.

Understanding your “AUDIENCE”

Understanding your audience is more important than any other techniques and tricks. That will create a good confidence and communication between you and your audience. Then they will convert as your long term customer and buyer.

The more you understand your audience, the more you understand their problems, then you are able to help them in an effective way. You can serve them in a better way, they will look at you as an authorized person.

Try to bring good impact in your audience’s problem, so that they relieve from their long term or short term problems. Try to show the intension to help them, support them rather than seeing them as a money mending machine.

The value which you are giving will make them to pay you unconsciously.

Writing everything about Lead Generation in single article is very difficult, hence i would like to give you the valuable course details.

Lead Generation Course

My mentor has introduced a course on Lead Generation, which will help you to create conventional leads, through his course you will come to know the generation of leads and its conversion.

 Course description and Explanation 

 Course curriculum.

Ultimate Guide to Lead Generation by DigitalDeepak 

“Audience should be your goal than their money”. 

Happy Leading !!!

Happy to share the leading information with you in this article.

4 thoughts on “Lead Generation”

  1. Very nice articulation Deva Sena. It Will definitely helpful for startup owners or those who would like to make a career in digital marketing.

  2. well researched and well articulated. I always thought Prospect comes second in the journey but I got clarity after reading your article. I also love the way put things together in list form. It makes information easier to read and grasp.
    I completely agree with you that stage-wise Brand awareness is the first thing one should think about.

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